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    Our Rebrand

     

    Awen have recently undergone a ’rebrand’, and from 28th September 2026 we are now called Awen Housing Group, but we will be known as Awen. 

     

    The main purpose for the rebrand is to better position our organisation to deliver on our aspirations to both increase the supply of quality affordable housing across South East Wales and continue to deliver the services valued by our customers.

     

    We’ve been working on reviewing our brand with customers, partners and our colleagues and believe that our name and brand change will make us an even stronger organisation.

    Here are some of the Frequently Asked Questions that have been posed throughout the rebrand process… 

    FAQs

    Monmouthshire Housing (Awen) has become Awen Housing Group, but we are known simply as Awen.

     

    Over the past year, we’ve listened to our residents, staff and partners’ opinions on what makes us different. The sense of creativity, inspiration and natural compassion that runs through Awen came across loud and clear.

     

    Awen embraces all this, and seemed the perfect choice for us, it also reflects our deep Welsh roots, and our proud heritage and culture.


    Awen was created in 2008 to take on the housing stock of Monmouthshire County Council. Since then, we have grown a lot and we even build our own homes.

    Awen has served us well and reflects our roots and our history in Monmouthshire, but we now find ourselves gradually growing into an organisation not limited by geography. In fact we recently broadened our reach and are developing new homes in the adjacent counties of Newport and Torfaen.

    We are a strong organisation and want to make sure that this continues, by providing the services that our residents expect and building even more affordable homes across South Wales, we can make sure that this can happen.


    We started using Awen from Monday 28th September 2026.


    Absolutely not. This change is not a merger and doesn’t involve any other organisation. We are the same organisation with the same employees, management team and Board, but we are now known as Awen.


    There were inevitable costs involved with the rebrand, however, value for money is extremely important to us. We ensured that costs are aligned to when we would normally replace workwear, renewing van contracts and ordering signage etc.


    We are confident that the rebrand will give us more opportunities to work with others to provide more high-quality services, improve existing homes and to provide more homes for people who need them.


    Exactly the same way as you have always done, our telephone number will remain the same.

    You can still call us on: 0345 677 2277.

    However, our email address, web address and social media platforms will change to reflect our new name.


    Yes you will, although it is called MyAwen to reflect our new name . All app services continue as normal, and you can still book and reschedule repairs, and pay your rent. It just looks a little different and has a different name!


    This changed automatically. You don’t need to do anything.


    No you do not need to change anything due to the rebrand. Your tenancy, rent, and benefit payments stay the same. We updated our name directly with the Department of Work and Pensions (DWP) and the Council. You only need to report a change if something else changes, such as your address, rent, household, or income.


    There will be no changes to the services you receive, although we’ll be wearing new Awen branded uniforms when we visit your home for repairs and maintenance.


    Your occupation contract (tenancy agreement) will stay the same. This won’t impact your right to live in your home and access the same services.


    No. You have the same lease, and it won’t affect your right to live in your home.


    The way we set our rent charges has stayed the same. As set out in your Occupational Contract, our rents and service charges are reviewed on an annual basis.


    No your services are still be provided by the same lovely team you have always dealt with.


    No, Monmouthshire Homesearch is a separate entity, hosted by Awen on behalf of the Council and other partner housing associations who operate within Monmouthshire. This has not changed.


    Growth is really important for us to continue to improve your homes, communities and the services we offer. More homes, means more income to reinvest into the homes and communities we offer as well as helping us to increase the supply of affordable housing in South Wales.


    During an 18 month period, we consulted with a range of people, including our customers and stakeholders. This took the form of focus groups, online surveys and workshops to help us understand what they thought of Awen and to help us develop our plans for the future.

    If you would like more information about the rebrand please contact our Customer Services Team on 0345 677 2277.


    We have recently launched ‘The Exchange’, which is a dedicated space for our residents to share ideas, voice their opinions and help shape our services. This could be by completing a quick survey, submitting a new suggestion, or feedback on what matters most to you. There will also be lots of fun and competitions to take part in along the way.

    To get on board, visit this page.


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    Monmouthshire Housing Association Limited is registered in England & Wales and is authorised and regulated by the Financial Conduct Authority as an Industrial and Provident Society with charitable rules Registration No 30087R, and is registered with the Welsh Government as a Registered Social Landlord Registration No L144. Registered Office: Nant-Y-Pia House, Mamhilad Technology Park, Mamhilad, Pontypool, Monmouthshire, NP4 0JJ.
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